American Airlines announced a multi-year partnership with U.S. Soccer this morning. This agreement will “enhance the travel experience for U.S. Soccer fans and member organizations across the country.” American has been named the official airline of U.S. Soccer.
And yes, AAdvantage members will get some exclusive perks. Those include:
- Match ball presentations as part of Matchday Check-In
- Behind-the-scenes player access
- Flyaway trips for U.S. Soccer Insiders and AAdvantage members
- Premium hospitality experiences at a number of marquee matches each year via the U.S. Soccer Insiders Lounge Delivered by American Airlines
We’ll have to see the details of these perks regarding how members can access them. But it does seem to be a good way for the airline to rack up on AAdvantage program signups.
Chief Marketing Officer Caroline Clayton said that “The numbers speak for themselves as we see soccer participation and fandom in the United States continue to soar.” Now “…becoming the Official Airline of U.S. Soccer, American is eager to take that energy to new heights for our customers across the country.”
American does note that US Soccer Insiders and AAdvantage members will be provided with trip incentives and chances to redeem miles for their trips.
This partnership also includes a sponsorship of a digital content series “that will showcase U.S. Soccer’s most passionate fans and players through authentic, behind-the-scenes content.” This series will air in the US throughout the year.
Featured image by the author.
